Team Novo Nordisk Partner with Selle San Marco for 2025 Season

ATLANTA, GA, USA – January 14th, 2025 – Team Novo Nordisk, the world’s first all-diabetes professional cycling team, is proud to announce a new partnership with Selle San Marco, an iconic name in the world of cycling saddles. This collaboration marks the coming together of two organizations that share a commitment to innovation, performance, and empowering athletes to achieve their best.

Beginning in the 2025 season, Selle San Marco will provide Team Novo Nordisk riders with cutting-edge saddles designed to enhance comfort, performance, and resilience during the most grueling races on the international cycling calendar. Known for their meticulous craftsmanship and advanced technology, Selle San Marco products have been trusted by professional cyclists for decades.

“We are thrilled to partner with Selle San Marco for the upcoming season,” said Vassili Davidenko, Team Novo Nordisk General Manager. “Their commitment to excellence and innovation aligns perfectly with our mission to inspire, educate, and empower people affected by diabetes. With Selle San Marco’s support, our riders will benefit from world-class equipment as we continue to break barriers and prove what’s possible with diabetes.”

For Selle San Marco, this partnership represents an opportunity to contribute to a team that is redefining what it means to compete at the highest level of sport while managing a chronic condition.

“We are excited to re-enter pro cycling world with the Selle San Marco brand, and we are even more happy to do so with a team like Novo Nordisk, whose daily commitment goes far beyond sporting results,” said Riccardo Bigolin, Vice-President of the Selle Italia group, to which Selle San Marco belongs. “With this partnership, we are confident that we will bring our brand to be a reference in the pro peloton.”

The partnership comes at a pivotal time as Team Novo Nordisk looks to build on the successes of the 2024 season. With a roster of 20 talented riders competing across multiple disciplines and continents, the team continues to inspire millions of people living with diabetes through their achievements both on and off the bike.

About Team Novo Nordisk – Racing to drive change in diabetes

Team Novo Nordisk is a global all-diabetes sports team of cyclists, triathletes, and runners, spearheaded by the world’s first all-diabetes professional cycling team. Comprised of athletes from over 20 countries, the team aims to inspire, educate, and empower everyone affected by diabetes.

About Selle San Marco

Founded in 1935, Selle San Marco has a legacy of crafting high-performance saddles for cyclists at every level. Combining traditional craftsmanship with modern technology, Selle San Marco delivers products that prioritize comfort, innovation, and style.