Team Novo Nordisk and Vittoria Reignite Partnership to Advance Performance and Innovation

ATLANTA, GA, USA – January 21st, 2025 – Team Novo Nordisk, the world’s first all-diabetes professional cycling team, is happy to announce the renewal of its collaboration with Vittoria, a leading Italian bicycle tire manufacturer renowned for its innovation, sustainability and passion. After a brief hiatus, the two companies have reunited to push the boundaries of performance and innovation in cycling.

This partnership underscores a shared commitment to excellence and innovation. Team Novo Nordisk athletes, who inspire millions worldwide by competing at the highest levels while managing diabetes, will once again ride Vittoria’s state-of-the-art tires, trusted for their superior grip, durability, and speed.

“We are very excited to reestablish our relationship with Vittoria,” said Vassili Davidenko, General Manager of Team Novo Nordisk. “As a leader in cutting-edge tire technology, Vittoria perfectly aligns with our team’s mission to drive innovation in both sport and diabetes management. We look forward to developing a strong partnership and continuing to demonstrate what’s possible with determination and the right support.”

Vittoria, established in 1953, is renowned for its innovative tire compounds and performance-driven designs. Today, with a strong commitment to sustainability.

“We’re thrilled to collaborate again with Team Novo Nordisk,” says Stijn Vriends, Chairman & CEO of Vittoria. “We share a deep attitude of going beyond what seems predetermined and what appears to be a convention or status quo that we’re expected to adhere to. We both know very well what the words ‘determination’ and ‘dedication’ truly mean.”

The renewed partnership ensures that Team Novo Nordisk will race on Vittoria’s latest high-performance tire models during the 2025 season, including key events on the UCI ProSeries calendar. Fans and supporters can look forward to seeing the team continue to break barriers, both on and off the bike.

About Team Novo Nordisk – Team Novo Nordisk is a global all-diabetes sports team of cyclists, triathletes, and runners, spearheaded by the world’s first all-diabetes professional cycling team. Comprised of athletes from over 20 countries, the team aims to inspire, educate, and empower everyone affected by diabetes.

About Vittoria – Vittoria, the world’s leading brand in performance bicycle tires and accessories, is fueled by a passion for cycling that resonates with cyclists worldwide. Celebrated for its groundbreaking graphene-enhanced compounds, advanced cotton and nylon casings, and innovative tire inserts, Vittoria consistently sets the benchmark for excellence. Today, the company is also setting a new standard in sustainability. From its cutting-edge facilities in Thailand, Vittoria delivers top-tier products to cycling enthusiasts across the globe through its subsidiaries in Asia, Europe, and North America. With unrivaled research and development capabilities, Vittoria is committed to creating bicycle tire systems that meet diverse performance demands, whether for road, gravel, MTB, or urban cycling. Discover more at vittoria.com.